The Devil Wears Prada 2 Leads Consumer Excitement Charts Ahead of May Release

Entertainment marketers, distributors, advertisers, and media outlets constantly seek to identify which offerings are generating the most consumer excitement. To address this, ScreenShare—a data partnership between Screen Engine/ASI and TheWrap—tracks the Top 10 most-mentioned entertainment options weekly, measuring gains or losses in momentum compared to the prior week. The rankings are published on the Data Analysis page of the WrapPRO Members Hub.

Top 10 Most-Excited Entertainment Titles for April 18–24, 2026

The latest ScreenShare data, covering the week of April 18–24, 2026, highlights shifting consumer interest across films, TV, sports, and gaming. Here’s the breakdown:

• The Devil Wears Prada 2 – 4.15% (Top mention, momentum building ahead of its May 1 release)
• Michael – 3.91% (Strong theatrical interest as release window approaches)
• Star Wars: The Mandalorian and Grogu – 3.28% (Ranked third, signaling strong pre-release interest ahead of May 22)
• The Super Mario Galaxy Movie – 2.29% (Declined from prior week’s top spot but remains in Top 10)
• NBA Basketball – 3.13% (Postseason interest driving momentum)
• NFL Football – 2.32% (Enters upper half, boosted by offseason activity and NFL Draft)
• The Boys (Amazon) – 2.31% (Maintains visibility ahead of finale on May 20)
• Grand Theft Auto VI – 2.07% (Leading gaming interest, reinforcing anticipation for later this year)
• Project Hail Mary – 1.51% (Cooling momentum compared to prior weeks)
• Euphoria (HBO) – 1.49% (Falls after premiere-driven spike, indicating normalization)

Key Trends in Consumer Excitement

Franchise films dominate the conversation, with Star Wars: The Mandalorian and Grogu and The Super Mario Galaxy Movie maintaining strong positions despite slight fluctuations. The Devil Wears Prada 2 and Michael lead the pack, reflecting high anticipation for their upcoming theatrical releases.

Sports content continues to perform strongly, with NBA Basketball and NFL Football capitalizing on postseason and offseason narratives, respectively. Meanwhile, Amazon’s The Boys sustains visibility as its finale approaches.

Gaming remains a standout category, with Grand Theft Auto VI breaking into the Top 10 as one of the few non-film/TV properties, underscoring its massive fanbase and high expectations.

The ScreenShare data provides a real-time snapshot of consumer sentiment, offering valuable insights for industry stakeholders tracking entertainment trends.