Adobe Unveils AI Tool Asset Amplify to Generate Custom Websites for Gen Z and Millennials

Adobe has spent the past several months rolling out AI features and platform updates designed to make brand design more intuitive, faster, and personalized. The latest addition to its portfolio is Asset Amplify, a tool capable of generating entire websites, social media posts, and print collateral tailored to specific audience segments, including Gen Zers and millennials.

Asset Amplify is one of several experimental tools, known as “Sneaks,” that Adobe will demonstrate at its 2026 Adobe Summit conference this week. For Adobe, Sneaks are annual UX experiments crowdsourced from across the company. While not all Sneaks become official products, about 30% typically do, according to Eric Matisoff, principal evangelist at Adobe and the mastermind behind the Sneaks program.

Like many brands operating at the intersection of AI and design, Adobe has heavily invested in becoming a comprehensive branding solution for major corporations. In December, the company announced the Adobe AI Foundry, a consultancy arm for Fortune 2000 companies to develop custom AI models that generate assets based on their intellectual property guidelines. This month, Adobe also launched the public beta of its Firefly AI Assistant, a tool designed to function as an autonomous digital art director.

Asset Amplify: How It Works

To use Asset Amplify, brands begin by uploading assets that represent their product and brand aesthetic into the tool. These inputs can include showroom videos, commercials, existing social posts, or any other relevant materials. The more information a brand provides, the more tailored the tool’s output will be.

Next, users enter a written prompt specifying the type of asset they want to generate and the target audience segment. This segmentation can be generational (e.g., Gen Z, millennials, Boomers) or regional (e.g., South, Midwest, East Coast), depending on the company’s needs.

In an exclusive demo shared with Fast Company, an Adobe developer tested Asset Amplify using a fictional luxury electric car brand called Vanto. The tool was tasked with creating an “interactive and immersive website” for millennials and Gen Zers, producing strikingly different results for each group.

Millennial vs. Gen Z: A Side-by-Side Comparison

• Millennial Version:
  Focused on sleek, minimalist typography, family-friendly visuals, and copy emphasizing luxury and comfort, such as “Crafted for those who’ve earned it.”
• Gen Z Version:
  Featured neon blue hues, Tron-esque visuals, and copy highlighting performance stats, including phrases like “Unleash electric fury” and “Dominate every road.”

According to Matisoff, Asset Amplify’s AI model primarily relies on a brand’s own audience segmentation data to curate these vastly different experiences. For Vanto, the brand’s findings informed the tool’s ability to generate audience-specific content.