GameStop announced on Sunday that it would offer to buy eBay for nearly $56 billion. The announcement came just one day before CNBC interviewed GameStop CEO Ryan Cohen about the proposal, an interview media outlets described as “bizarre,” “evasive,” “dizzying,” and “awkward.”

In the interview, Cohen provided little clarity on how GameStop would afford or operate eBay, which has a market capitalization of $46 billion—far exceeding GameStop’s $11 billion valuation. When pressed on the financial logistics, Cohen replied,

“It’s on our website. Half cash, half stock, but the details are on our website.”

Despite GameStop’s $9 billion in cash reserves and a $20 billion financing confidence letter from TD Securities, analysts noted a $16 billion funding gap. CNBC co-anchor Becky Quick pressed Cohen on the shortfall:

“We’ll see what happens,” Cohen responded. “That’s a pretty straightforward question.”
“I don’t get it,” Quick replied. “Where’s the rest of the money coming from?”
“I don’t understand your question,” Cohen said. “We’re offering half cash, half stock. We have the ability to issue stock in order to get the deal done, but the full details of the offer are on our website.”

The next day, Cohen took to X (formerly Twitter) with a cryptic post: “I’m selling stuff on eBay to pay for eBay.” His account was later suspended, though his listings remain active. These include:

  • A signed copy of Cohen’s proposal letter to eBay
  • Baseball trading cards
  • A $9,000 first-generation Apple iPhone
  • Other collectibles

In the CNBC interview, Cohen outlined his vision for eBay, stating:

“eBay has the second largest e-commerce franchise, and there’s a big opportunity to do something much larger and pull costs out of the system, as well as accelerate revenue growth.”

He added:

“[Our] focus on collectibles can be a much larger business, but bringing in an entrepreneurial mindset is what I plan on doing.”

GameStop has already built a 5% stake in eBay. The company confirmed receipt of the offer in a press release but declined further comment while its board “carefully and thoroughly” reviews the proposal.

Cohen doubled down on his optimism in a separate interview with the Wall Street Journal, suggesting the deal could create a competitor to Amazon. For context, Amazon’s revenue totaled $717 billion in its last fiscal year, while GameStop reported $3.6 billion in revenue.

Key Takeaways

  • GameStop’s $56B bid for eBay faces a $16B funding gap despite $9B in cash and a $20B financing letter.
  • Cohen’s CNBC interview was widely criticized for vagueness and evasiveness.
  • Cohen’s cryptic X post and suspended account added to the confusion.
  • GameStop holds a 5% stake in eBay, which Cohen sees as a growth opportunity.
  • If completed, the deal could position eBay as a major competitor to Amazon.