Detroit Lions wide receiver Jameson Williams, selected 12th overall in the 2022 NFL Draft, has filed a lawsuit against the NCAA, Big Ten, and SEC, alleging they unlawfully denied him compensation for his name, image, and likeness (NIL) rights during his college career.
The civil complaint, filed in Los Angeles County, California, on Monday, argues that Williams received no fair compensation for the commercial value of his NIL rights despite the defendants profiting from his likeness.
"To date, Williams has received no fair compensation from Defendants for the full commercial value of his name, image, and likeness," Williams states in the lawsuit. "[Defendants] continuously financially benefit from Jameson Williams’ name, image and likeness rights, [while] also doing so without [providing] him with just compensation."
Williams seeks compensation for "the social media earnings that [he] would have received but for Defendants’ unlawful conduct," as well as a portion of "the game telecast group licensing revenue" earned by the defendants during his playing career at Alabama.
The lawsuit further contends that Williams was unable to monetize his NIL rights during his college career due to the defendants' alleged antitrust violations. It argues that players denied the ability to profit from their NIL rights prior to recent antitrust law changes may have legal recourse.
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