Tony Soprano was a master of coercion. Through violence, extortion, and bribery, he rose to the top of his industry, crushing competitors and delivering strong margins—despite some unfortunate employee turnover along the way. But even Soprano began to suspect there might be another way.

His psychiatrist, Dr. Jennifer Melfi, encouraged him to try a more collaborative approach: to become a better listener and engage with subordinates more thoughtfully. Soprano paused, considered the implications, and asked,

“Then how do I get people to do what I want?”
That’s the Tony Soprano Problem—a dilemma every leader faces today.

Why Even Strong Leaders Feel the Pressure

We want to be thoughtful managers, motivating our teams and collaborating effectively. Yet we also need people to follow our lead—customers to buy our products, stakeholders to embrace our vision, and teams to execute our plans. Good leaders learn to reconcile these competing demands.

How Strong Leaders Really Lead

A few years ago, one of my best managers left to take a job at another company. At our firm, she oversaw a single brand and could always check in with me on decisions. But in her new role—leading the entire digital effort—she struggled despite her talent and experience.

One day, she called me and asked,

“How are you so confident in all the decisions you make?”
I was taken aback. Rarely confident in my choices, I explained that managing over 800 people meant every decision was one that 799 others couldn’t make. I didn’t face easy calls—only uncertain ones.

Being in a position of responsibility means making decisions without all the facts, in a rapidly changing context. You do so knowing that if you’re wrong, the blame falls solely on you—and no one else. You can never be certain, only that you must make the call.

That’s what made Soprano a formidable leader. It’s why so many successful managers thrive despite lacking the softer skills touted in management books. The primary role of a leader is to make decisions, ensure they’re executed, and take accountability for them. That’s what my former protégé was missing. She was smart, energetic, and capable—but unable to cross that Rubicon.

The Loyalty Trap: Why Leaders Surround Themselves with Yes-Men

In his book On the Grand Trunk Road, Pulitzer Prize-winning reporter Steve Coll chronicled two decades of reporting from Central Asia. One of his key observations was that powerful leaders in autocratic regimes—like Rajiv Gandhi in India or Benazir Bhutto in Pakistan—built a “culture of insularity” that blinded them to dangers to their regime.

Every leader needs loyal people around them. But when loyalty becomes the sole criterion for influence, leaders risk creating echo chambers that obscure reality. The result? Blind spots that can topple even the most dominant figures.