The Golden Globes has issued a new ruling on the use of artificial intelligence in film and television productions. The updated rules, shared on Thursday, clarify the organization’s stance on AI, including generative AI technologies.
The Globes stated that the use of AI “does not automatically disqualify a work from consideration”, as long as human creative direction, artistic judgment, and authorship remain primary throughout the production process.
According to the official rules:
“All submitted work will be evaluated based on the extent to which creative direction, artistic decision-making, and execution originate from credited individuals. AI and similar technologies may be used as part of the production process in the manner described below, but may not replace the core creative contributions of human talent.”
Filmmakers and producers submitting entries to the Golden Globes must now disclose how generative AI was employed in their projects. Additionally, they are required to report whether any alterations were made to actors’ performances using AI tools.
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