Kellogg’s and Disney Bring Back Classic Cereal Box Toys for Toy Story 5 Launch

Families can once again experience the joy of discovering a prize inside their cereal boxes—a tradition long absent from breakfast tables—thanks to a new collaboration between WK Kellogg Co. and Disney ahead of the highly anticipated release of Toy Story 5 this summer.

When and Where to Find the Toy Story 5 Cereal Boxes

Starting April 26, customers nationwide can purchase limited-edition cereals across multiple Kellogg’s brands, including:

• Froot Loops
• Frosted Flakes
• Corn Pops
• Apple Jacks
• Frosted Mini-Wheats
• Rice Krispies
• Corn Flakes
• Cocoa Loops

Each box features special Toy Story-themed branding, including a character image and a banner indicating a toy is inside.

What’s Inside the Toy Story 5 Cereal Boxes?

The collectibles include:

• Three character-themed spoons featuring Jessie, Woody, and Buzz Lightyear
• Themed playing cards
• Movie ticket promotions

The partnership aligns with the film’s storyline, which follows toy characters adapting to a tech-driven world where screens often replace traditional play.

A Nostalgic Campaign for Millennial Parents

The revival of cereal box toys taps into nostalgia, bringing back a cherished tradition for parents who grew up with in-box surprises. While popular in past decades, such toys were gradually phased out due to safety concerns and cost-cutting measures.

“At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most—and breakfast is a big part of that. Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids.”

Live Activation: A Toy Story 5 Experience in Los Angeles

In addition to in-store offerings, the partnership will come to life with a special activation on May 24 at The Grove in Los Angeles. The event will feature a “larger-than-life” Toy Story-inspired claw machine, offering fans an interactive experience.