The Michael Jackson biopic Michael has sparked unexpected controversy—not just for its subject matter, but for how some audiences are reacting to it. Reports indicate that moviegoers are singing along to the King of Pop’s hits and even dancing in theater aisles, behavior rarely seen in traditional cinema screenings.

This divide is starkly reflected in audience scores: while critics rate the film at 38% on Rotten Tomatoes, fans have given it a 97% approval rating. The contrast highlights a growing tension between conventional moviegoing norms and the evolving expectations of modern audiences.

From Silent Films to Concert Screenings: A Shift in Audience Behavior

The trend of participatory moviegoing isn’t entirely new. Early cinema, particularly during the silent film era, often encouraged audience interaction. Filmmakers like Georges Méliès treated movies as interactive performances, while Mack Sennett’s Keystone Studios used slapstick comedy and bathing beauty shots to rile up crowds. Even Buster Keaton broke the fourth wall in his 1924 film Sherlock, Jr., when his projectionist character jumped from the audience onto the screen.

As cinema evolved, so did audience expectations. The success of D.W. Griffith’s The Birth of a Nation shifted screenings from nickelodeons to grand movie palaces, where films were part of longer programs featuring multiple features, serials, and live performances. Yet, even then, the line between spectator and spectacle remained fluid.

Modern Moviegoing: Where Do We Draw the Line?

Traditional moviegoing etiquette dictates silence and stillness during screenings, but real-world behavior often strays from these ideals. Common disruptions include:

  • Phone usage during the film
  • Conversations with seatmates
  • Sitting in assigned seats
  • Late arrivals causing disturbances

But what about edge cases? Is it acceptable to check your phone during trailers or commercials? Should flashlights be allowed for latecomers searching for seats? And in an era of concert films like Taylor Swift: The Eras Tour and Billie Eilish: Hit Me Hard and Soft: The Tour Live in 3D, is it time to reconsider what constitutes proper theater behavior?

The debate extends beyond etiquette. At venues like Alamo Drafthouse, where audience participation is often encouraged, the rules are clear. But in traditional theaters, the boundaries remain blurred. Should audiences be allowed to sing along, dance, or even cheer during screenings? Or does this mark a fundamental shift away from the passive viewing experience cinema was once built upon?

‘Cinema has never been a pure sanctuary. The blurred line between spectacle and spectator has always been part of the experience.’

What’s Next for Moviegoing Culture?

Films like Michael and concert screenings suggest that audiences crave more than just passive viewing—they want to be part of the spectacle. As theaters adapt to these changing expectations, the question remains: Will traditional moviegoing etiquette evolve, or will these participatory screenings remain a niche exception?