Toyota sales automotive industry trends US car sales Hyundai sales Kia sales Honda sales Mazda sales Lexus sales April 2026 auto sales car sales decline

Sales for four major automakers in the US dropped 3.8% in April compared to the same period last year, following a surge in sales before the Trump administration’s ‘reciprocal’ tariffs were announced.

Hyundai’s sales slipped 2%, from 81,503 in April 2025 to 80,157 in April 2026. Year-to-date, its sales remain slightly positive, totaling 285,545 compared to 285,057 last year. Kia’s sales fell 3% from 74,805 in April 2025 to 72,703 this year, though its year-to-date sales rose 2% to 279,718, setting a new record.

Top Performers and Decliners for Hyundai in April

  • Elantra: Up 13% to 14,778 units
  • Palisade: Up 8%
  • Sonata: Up 18%
  • Venue: Up 6%
  • Ioniq 6: Down 82%
  • Kona: Down 15%
  • Santa Cruz: Down 24%
  • Santa Fe: Down 27%

Standout Models for Kia in April

  • EV9: Sales surged from 232 to 1,349 units
  • K5: 6,537 units sold
  • Seltos: Up from 4,051 to 5,335 units
  • Telluride: Up from 10,860 to 12,577 units

Broader Industry Declines

American Honda, including Acura and Honda brands, saw a 0.2% drop in April sales to 137,405, driven by a 15.6% decline in Acura sales, which fell from 14,019 to 11,834.

Mazda experienced the sharpest decline among major automakers, with sales plummeting 17.3% from 37,660 to 31,128. Other notable declines included:

  • Subaru: Down 5.9% to 52,733 units
  • Lexus: Down 19.9% to 28,187 units
  • Toyota: Down 1.8% to 194,191 units

Combined, total sales from American Honda, Hyundai-Kia, Mazda, Subaru, and Toyota fell 3.8% to 602,860 units.

Source: CarScoops
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