Nielsen udvikler løbende nye metoder til at måle tv-seertal mere præcist – og dermed også øge dem. Selskabet meddelte tirsdag, at et pilotprojekt med bærbar teknologi har resulteret i en gennemsnitlig stigning på 4,19% i seertal for store tv-begivenheder i februar 2026, herunder Super Bowl LX, OL’s åbningsceremoni, NBA All-Star Game, Daytona 500, OL’s afslutningsceremoni, OL’s ishockeyfinale samt USA’s præsidenttale.
Den nye teknologi registrerer mere nøjagtigt, hvilke programmer en person ser. Selvom stigningen på 4,19% ikke er opdelt på de enkelte begivenheder, viser beregninger, at Super Bowl-seerne ville stige fra 125,6 millioner til 130,86 millioner med den nye metode.
Nielsen understreger, at de foreløbige tal fra pilotprojektet ikke vil blive indregnet i de officielle seertal. Selskabet planlægger imidlertid at integrere metoden i de officielle ratings fra tv-sæsonen 2026-27. Målet er at give mere præcise data, hvilket vil styrke NFL’s position til at forhandle højere priser for tv-rettigheder.
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