Audi has announced the discontinuation of two of its most affordable models—the A1 and Q2—as part of a strategic shift toward electric vehicles. Both models will be replaced by the upcoming A2 e-tron, an all-electric compact car set to debut later this year.
Production Ends for Q2 and A1
Production of the Q2 will conclude at Audi’s Ingolstadt plant in April 2024. The compact crossover, introduced in 2016, was priced starting at €29,000 ($33,862) in Germany and sold 887,231 units over the past decade. While it was never offered in the United States, its affordability made it a popular choice in European markets. However, sales have declined in recent years.
The A1, an entry-level hatchback, will also see its production winding down at the Martorell plant in Spain. Launched in 2010, the A1 has sold 1,389,658 units across two generations. Its latest version, available in Sportback and Allstreet variants, started at €22,950 ($26,792) and saw strong initial sales before demand tapered off.
A2 e-tron to Replace Discontinued Models
The A2 e-tron is set to debut this fall and will be built on the MEB+ platform, which also underpins the ID.3 Neo. The electric hatchback will offer battery options of 58 kWh and 79 kWh, with a WLTP range of up to 391 miles (630 km).
Electric Sports Car Production Begins in 2027
Audi has confirmed that an all-new electric sports car will enter production in 2027 at its Böllinger Höfe facility, which specializes in small-series manufacturing. The model was previewed by the Concept C and is expected to rival the Porsche 718 Boxster and Cayman. Key features include a two-seat layout, retractable hardtop, minimalist interior, and an all-new design language.