Bugatti Miami Sues Over $1,350/Hour Warranty Labor Rate and Alleged Favoritism in Tourbillon Allocations

A Miami-based Bugatti retailer has filed a lawsuit against the automaker, alleging that a dispute over warranty labor rates escalated into canceled service privileges and restricted hypercar allocations. The legal battle, now unfolding in a Florida federal court, highlights tensions between Bugatti and its dealership network.

According to the complaint, Bugatti Miami, a division of Braman Motors, initially sought a higher warranty parts reimbursement rate in 2024, which was reportedly approved. The conflict intensified when the dealership requested a labor reimbursement rate of $1,350 per hour for warranty work—a figure the lawsuit describes as excessive. Negotiations later resulted in a temporary agreement, with Bugatti agreeing to pay $1,100 per hour through the second half of 2025, rising to $1,350 per hour starting January 2026, as reported by Auto News.

Bugatti Miami claims the automaker later revoked its authorization to perform warranty repairs, citing "excessive labor and parts markup." The dealership alleges Bugatti stated that "the same quality vehicle service" could be obtained from other retailers at a lower cost and planned to notify local Bugatti owners that warranty servicing would no longer be available at its Florida dealership.

Allegations of Unfair Vehicle Allocations

The lawsuit also accuses Bugatti of unfair distribution practices. Bugatti Miami asserts it received only two allocation slots for the Bugatti Tourbillon, the successor to the Chiron, while a nearby rival, Bugatti Broward—located 25 miles (40 km) away—allegedly secured nine allocation slots. Given that each new Bugatti reportedly sells for over $4 million, allocation disparities carry significant financial implications.

Direct Sales Violations Alleged

Bugatti Miami further alleges that Bugatti has engaged in direct-to-customer sales practices that violate Florida franchise laws. The complaint claims the automaker handled reservations, pricing, deal terms, and customer contracts directly for models including the Bugatti Chiron and Tourbillon.

The dealership is seeking court intervention, requesting that changes to its dealer agreement be blocked while the case is ongoing. Neither Bugatti nor Braman Motors responded to requests for comment from Auto News.