MetaGarage’s $700K Mercedes G-Class M Monogram G 3.0 ICONIC: A Retro-Modern Masterpiece Inspired by 1950s Binz Benz

MetaGarage, a Dubai-based luxury car tuner, has unveiled its latest masterpiece: the M Monogram G 3.0 ICONIC, a heavily modified Mercedes-Benz G-Class priced at $700,000.

The M Monogram G 3.0 ICONIC draws inspiration from a rare 1950s Binz Benz one-off coachbuilt wagon, originally crafted for a wealthy American client from a Mercedes 300 C. The design also subtly echoes Mercedes’ Vision Iconic coupe concept, revealed in 2025.

Design Highlights: A Retro-Modern G-Class Transformation

The most striking feature is its massive retro grille, as wide as it is tall, which completely redefines the G-Class’ otherwise boxy front end. The grille dominates the SUV’s nose, creating a bold, eye-catching silhouette that stands out even in Dubai’s extravagant car culture.

Additional modifications include:

• Star-shaped DRLs lifted from Mercedes’ latest passenger cars
• A sci-fi-inspired lower bumper
• Industrial-style side skirts
• Chrome strips accenting the front and rear bumpers
• Fat six-spoke wheels

The M Monogram badges, which bear a striking resemblance to Maybach’s logo, add another layer of controversy to the build.

Two Striking Colorways

MetaGarage has showcased two versions of the ICONIC on social media:

• A plain black model, where the chrome grille takes center stage
• A black-over-white variant with a black grille, delivering an even more arresting overall appearance

Limited Production: Just 50 Units Available

MetaGarage has announced plans to build only 50 examples of the M Monogram G 3.0 ICONIC, with base prices starting at $700,000. Customization requests are expected to drive the final price even higher for individual buyers.

"In the ‘nothing succeeds like excess’ car landscape of Dubai, where luxury cars are everywhere, and even Mansory-style modifications aren’t uncommon, it takes something truly extraordinary to stand out. But it’s safe to say that MetaGarage has done it."

Mercedes’ Influence?

The ICONIC’s design, particularly its oversized grille, may have caught the attention of Mercedes-Benz, raising questions about whether such bold styling cues could influence future factory-built G-Class models.

Do you think Mercedes should integrate these massive new grilles into its production G-Class lineup, or does the G-Class’ iconic boxy shape deserve to remain unchanged?