Ferrari’s All-Electric Luce EV Could Cost $645K, Outpricing Even Its Own Testarossa

Ferrari’s first all-electric model, the Luce, is poised to break price records, potentially costing more than the brand’s legendary 849 Testarossa. According to reports, the Luce’s starting price in Europe could reach €550,000 ($645,000), a figure that could fluctuate by 10% before finalization.

This staggering price tag would make the Luce Ferrari’s second-most expensive series production model, trailing only the F80 hypercar. For context, the Purosangue SUV starts at around €400,000 ($470,000) in Europe, though used examples have sold for over €600,000 ($704,000) due to high demand.

Ferrari’s gamble comes at a challenging time for EV sales in the U.S., where demand has contracted. Meanwhile, Chinese automakers are offering supercar-level performance at a fraction of the cost, further complicating the Luce’s market positioning.

Loyal Ferrari enthusiasts, however, may not be deterred by the price. The brand’s customer base is known for prioritizing exclusivity and performance over cost, making the Luce’s allure potentially irresistible despite its premium.

What Does the $645K Ferrari Luce EV Include?

While final specifications will be revealed at the upcoming unveiling, the Luce is expected to feature:

• A 122 kWh battery pack as standard, enabling a driving range of over 329 miles (530 km).
• Four electric motors delivering a combined output of over 986 horsepower.
• 350 kW charging speeds, allowing for rapid replenishment of the battery.

The Luce’s price would also place it among the most expensive EVs globally, surpassing competitors like the Rolls-Royce Spectre, which starts at under $400,000 in the U.S.

Could the Luce Outprice Even Ferrari’s Own Classics?

If the reported starting price holds, the Luce would cost more than Ferrari’s 849 Testarossa and the 12Cilindri, further cementing its status as a hyper-exclusive model. This raises questions about its market viability, especially when compared to the more practical and combustion-powered Purosangue.

Ferrari’s bold move into the EV space reflects its commitment to electrification, but the Luce’s success hinges on whether its price and performance justify its premium positioning in an increasingly competitive market.