How Donald Trump’s Truth Social Posts Spread Far Beyond Its Tiny User Base

Welcome back to Fast Company’s Plugged In. Last Saturday’s White House Correspondents’ Dinner was meant to celebrate the First Amendment—until a would-be assassin disrupted the event. After President Donald Trump and other officials were rushed to safety, it remained unclear whether the festivities would continue.

More than an hour later, White House Correspondents’ Association President Weijia Jiang returned to the dais. She acknowledged that Trump had posted his decision to end the night, with plans to reschedule it. “This is a room full of reporters,” she said. “So I know you’ve all seen the president’s tweet.” Then she corrected herself: Trump’s announcement was posted on Truth Social, not Twitter/X. But the distinction barely mattered.

Trump had shared his message on the platform he cofounded after being banned from Twitter and Facebook in January 2021 for inciting violence during the U.S. Capitol riot. Yet his Truth Social post spread instantly as a screenshot across Twitter/X, Threads, and other networks. The same pattern has played out with countless other Truth Social posts, including:

• An AI-generated meme of Trump resembling Jesus
• A threat to “eradicate” Iran
• Announcements of firing Cabinet secretaries Pam Bondi and Kristi Noem

Even on platforms like Bluesky, where Trump supporters are nearly nonexistent, users share his posts to criticize them. The reach of Trump’s Truth Social megaphone has been surprising.

When social media platforms banned Trump in 2021 for inciting violence, many saw it as a necessary step. Relief turned to dismay when those bans were lifted less than two years later. Yet Trump’s decision to post primarily on Truth Social initially seemed like a way to limit his influence. Reality has proven otherwise. As a media force, Trump transcends any single platform—including Truth Social.

Truth Social’s Tiny User Base, Trump’s Massive Reach

Truth Social, which markets itself as a free-speech haven, averages just 700,000 global daily active users as of April, according to Sensor Tower. That’s a fraction of Twitter/X’s 200 million and Threads’ 185 million users. Despite offering groups on fitness, photography, and dogs, the platform remains overwhelmingly Trump-focused, filled with memes promoting him and attacking his opponents.

By any conventional measure, Truth Social is also a failing business. Its parent company, Trump Media Technology Group, reported just $3.7 million in revenue for 2025—roughly what Meta earns every 10 minutes. The company also posted a $712 million loss last year. As a public company and meme stock, its market cap has plummeted nearly 90% since its post-IPO peak. Yet its primary function appears to be amplifying Trump’s voice, not profitability.

Why Trump’s Posts Spread Everywhere

The power of Trump’s Truth Social posts lies not in the platform itself, but in how they’re weaponized across the internet. Screenshots of his Truth Social posts are instantly shared, mocked, or debated on other networks, ensuring his messages dominate discourse. This phenomenon highlights a paradox: even a niche platform can become a megaphone for a figure with Trump’s influence.

For critics, this underscores the challenge of controlling misinformation and inflammatory rhetoric online. For supporters, it proves Trump’s ability to bypass traditional media gatekeepers. Either way, his reach remains unmatched—regardless of where he posts.