Ferrari Luce EV Reportedly Priced at $650K—More Expensive Than Purosangue and Testarossa

Ferrari’s first all-electric model, the Luce EV, is reportedly set to launch at a price point that could make it the brand’s most expensive production car after the F80 hypercar.

According to a new report, European pricing for the Luce will begin at approximately €550,000, translating to around $645,000. This figure is subject to a potential 10% adjustment, meaning the final price could range between €495,000 and €605,000 ($580,500 to $708,500).

How the Luce Compares to Other Ferrari Models

The Luce’s starting price would place it above several of Ferrari’s current models:

• The Purosangue SUV starts at around €400,000 ($470,000) in Europe, though demand has driven used examples to exceed €600,000 ($704,000).
• The 849 Testarossa and 12Cilindri are also priced below the Luce’s reported starting point.
• The Luce would become Ferrari’s second-most expensive series production model, trailing only the F80 hypercar.

Market Challenges for Ferrari’s EV Gamble

Ferrari’s decision to launch the Luce comes at a time when EV sales in the U.S. have contracted, and Chinese automakers are offering high-performance EVs at significantly lower prices. The Luce’s steep price tag could limit its appeal, particularly among buyers accustomed to Ferrari’s internal combustion engines.

“If it’s possible to buy a V12-powered, four-seat Purosangue for less, while boasting all the practicality as the Luce, some may be swayed by the allure of the combustion-powered Fezza.”

Despite the high cost, Ferrari’s loyal customer base—known for their willingness to spend—may not be deterred by the Luce’s price. However, the model would also rank among the most expensive EVs on the market, surpassing even the Porsche Taycan and Rolls-Royce Spectre.

What the Ferrari Luce EV Offers

While final specifications will be revealed at the upcoming unveiling, confirmed details include:

• A 122 kWh battery pack as standard.
• Four electric motors delivering a combined output of over 986 hp.
• Support for 350 kW fast charging.
• A claimed driving range of over 329 miles (530 km).

Ferrari’s bold move into the EV space with the Luce reflects its commitment to electrification, even as the brand faces challenges in pricing and market competition.