Automakers Honda and Acura are extending the lifecycles of several popular models, delaying their redesigns until at least the next decade. The move follows a massive financial loss tied to the company’s aggressive push into electric vehicles.
Honda’s EV strategy backfired, leading to the cancellation of multiple models, including the Acura RSX, Afeela 1, and Honda 0 sedan and SUV. The financial impact was severe, with Honda recording a 2.5 trillion yen ($15.9 billion) loss. Now, the automaker is seeking cost-saving measures, including extending the production cycles of key vehicles.
Delayed Models: Accord, Odyssey, HR-V, and More
According to a supplier memo obtained by Automotive News, the next-generation Honda Odyssey minivan has been pushed back by at least three years. The redesigned model is now scheduled for release in March 2030. The current-generation Accord will also receive an extended run, with production continuing through March 2030. While the memo did not specify the next-generation Accord’s powertrain, Automotive News suggests it may adopt a hybrid-only configuration.
The HR-V, Honda’s second best-selling crossover last month, will also see its lifecycle extended. The current model will remain in production for at least two additional years, delaying the fourth-generation HR-V until at least 2032.
Acura’s Struggles: MDX and Integra Delays
Acura is facing significant challenges, with the discontinuation of the TLX and ZDX models, while the RDX will undergo a temporary hiatus. Now, the brand is extending the production runs of its remaining models, including the Integra and MDX.
The current Acura Integra will remain in production until at least March 2032, making it nearly a decade old by then. This mirrors the fate of the ILX sedan, which became outdated despite multiple facelifts. Additionally, the next-generation Acura MDX has been delayed to early 2031, meaning the crossover will be a decade old at launch—despite being Acura’s best-selling model by a wide margin.
Honda’s Future Strategy: Hybrid Focus
"We are very confident in our future product strategy, including our previously announced plans to advance our award-winning hybrid technology to more models." — Jessica Fini, Honda spokesperson
Honda spokesperson Jessica Fini confirmed the authenticity of the supplier memo in a statement to Automotive News. The company remains committed to its long-term product strategy, which emphasizes hybrid technology over further EV investments.