Take-Two Eyes Future Growth: Organic Expansion and Strategic Mobile Acquisitions Ahead of GTA VI Launch

Consolidation is reshaping the video game industry, with major players like Ubisoft and Electronic Arts pursuing aggressive expansion strategies. Ubisoft recently formed a new gaming subsidiary with Chinese tech giant Tencent, while Electronic Arts announced a $55 billion deal led by Saudi Arabia’s Public Investment Fund to take the company private. A decade ago, the industry boasted over a dozen publicly traded game developers, but today, only a handful remain independent.

Take-Two Interactive Software has defied this trend, maintaining its independence despite rivals like Activision-Blizzard and EA being absorbed by larger entities. Now, as Take-Two integrates its 2022 acquisition of Zynga, CEO Strauss Zelnick reveals the company is already scoping out its next strategic move—though it may take a few years to materialize.

Organic growth first, acquisitions later

Zelnick emphasized that Take-Two’s immediate focus will be on organic growth, with potential inorganic expansion remaining a long-term consideration. Speaking to Fast Company, he stated,

“I think for the next couple of years, our story will be one of organic growth, but then if we do things right, we’d be in a position to [do] something inorganic as well. But would we be interested in growing? Of course.”

While Zelnick declined to name specific acquisition targets, he acknowledged that Take-Two has several in mind. However, he cautioned that timing and market conditions could impact these opportunities.

“We have our eye on a couple opportunities, but . . . they may not be around at that time. And there are no guarantees. But I think there still would be some opportunity, no matter what.”

Mobile gaming takes center stage

When Take-Two does pursue acquisitions, Zelnick hinted that mobile gaming will likely be the primary focus. Mobile gaming now accounts for half of the company’s revenue, a significant shift from its traditional console and PC dominance.

“There are a couple—I’m not going to name names—but there are a couple in the mobile space we’re very impressed with. Less so on the console side,”

Grand Theft Auto VI: The driving force behind Take-Two’s strategy

The company’s upcoming priorities are heavily influenced by the launch of Grand Theft Auto VI, scheduled for November 19, 2025. Zelnick confirmed that marketing for the game will begin “soon,” signaling minimal delays. The anticipation is unprecedented: its predecessor, Grand Theft Auto V, released in 2013, has sold over 225 million copies and generated nearly $10 billion in revenue for Take-Two. Even a decade later, GTA V remained the industry’s 11th best-selling game in March 2025, according to Circana—a rare feat for a title of its age.

Defending independence amid industry consolidation

Despite the wave of mergers and acquisitions, Take-Two remains a prime target for potential buyouts. Zelnick acknowledged this risk but downplayed its likelihood, citing the company’s substantial growth under his 18-year leadership.

“We’ve always been at risk of someone wanting to own us because we’re public and not controlled. We’re here for the shareholders. The best protection in terms of remaining independent is doing a