Why a CEO Values Unionized Workers in an Era of AI and Uncertainty

Why This CEO Advocates for Unionized Labor

In a business landscape marked by rapid change, Judy Marks, chair, CEO, and president of Otis Worldwide Corp., emphasizes the value of unionized labor. Otis, a global leader in elevator and escalator manufacturing, installation, and maintenance, relies on collective bargaining agreements to provide stability and safety for its workforce.

Union Support in a Shifting Economy

According to Gallup data from August 2025, 68% of Americans approve of unions—a significant increase from 58% a decade earlier. This trend contrasts with corporate efforts to resist unionization, as seen in high-profile cases involving companies like Amazon, Starbucks, and Apple. Marks’ perspective offers a counterpoint, highlighting the benefits of unionized labor in an unpredictable environment.

At Otis, 64% of U.S. employees are covered by collective bargaining agreements, with many international workers also under union contracts. Marks notes that these agreements bring much-needed predictability to labor relations, a critical factor in managing a workforce of 72,000 employees, including 45,000 frontline workers.

Safety and Consistency Through Union Contracts

Otis has a long-standing contract with the International Union of Elevator Constructors, which covers workers in the U.S. and Canada. This agreement includes strict rules on equipment handling and additional safety measures to protect workers and the public. Marks underscores the importance of standardized work rules across both countries:

“Having a consistent set [of work rules] that we can use throughout the U.S. and Canada is very important to protect the safety of our colleagues, our mechanics, and the riding public.”

The Role of AI in a Human-Led Workforce

As artificial intelligence reshapes industries, Marks addresses its impact on Otis’ field workers. The company has integrated predictive software to support its teams, but Marks reassures employees that AI will enhance—not replace—their roles:

“I look at them and say, ‘You will have a job. You will have a meaningful opportunity.’”

— Judy Marks, CEO of Otis Worldwide

Otis utilizes tools that help mechanics prioritize service calls, demonstrating how AI can augment human expertise. Marks describes her vision as “human-led and AI-enabled,” emphasizing that technology will empower workers rather than displace them.

May Day: A Global Celebration of Workers

Collective Strengths International Workers’ Day, observed on May 1, is a public holiday in many countries, equivalent to Labor Day in the U.S. and Canada. In recognition of this day, Marks shared her insights on the value of unionized labor, reinforcing the importance of collective bargaining in fostering a safe and stable workforce.