Porsche Sells Bugatti Stake to Investor Consortium, Ending 30-Year Volkswagen Era

Bugatti is officially severed from the Volkswagen Group after nearly 30 years, concluding an era that produced iconic models like the Veyron and Chiron. Volkswagen divested the brand in 2021, transferring it to a joint venture between Porsche and Rimac Automobili. Now, Porsche has exited the partnership entirely.

For five years, Porsche held a 45% stake in Bugatti-Rimac, with Rimac owning the remaining 55%. Additionally, Porsche owned 20.6% of Rimac Group. On April 24, 2026, Porsche announced the sale of both stakes to a consortium of investors led by New York City-based HOF Capital. The transaction is slated for completion by the end of 2026, pending regulatory approval.

The investor group includes BlueFive Capital, an Abu Dhabi-based investment platform, alongside institutional investors from the United States and European Union.

Porsche’s Profit Crisis Drives Strategic Shift

Porsche’s decision to divest Bugatti aligns with a severe financial downturn. In 2025, the company’s profits plummeted by 92.7%, attributed to trade tariffs, declining sales in China, and unmet expectations in its electric vehicle strategy. Analysts suggest the sale was a cost-cutting measure to restore profitability.

“In setting up the joint venture Bugatti-Rimac with the Rimac Group, we successfully laid the foundation for Bugatti’s future,” said Michael Leiters, Porsche CEO, in a statement. “Now, with the sale of our stake, we demonstrate that we will focus Porsche on the core business.”

Bugatti’s Future Under New Ownership

The transition raises questions about Bugatti’s direction under its new owners. The brand is preparing to launch the Tourbillon hypercar and expanding its Programme Solitaire coachbuilding division, which produces limited-run models like the Brouillard.

Industry observers speculate whether the investor consortium will steer Bugatti toward mass-market production to maximize returns. The company has not yet provided further details on its strategic plans.

This story will be updated if additional information becomes available.